Maybe it's the fact that I work in marketing so I know the tricks, or just that I'm skeptical of anything generating buzz online, but my first thought when I heard the morning Earth Day stories on the radio today was this: Is this holiday actually legit or is it just another fake holiday meant to push sales- in this case, sales of greenwashed products, crappy women's magazine stories about "going green", and events where they serve green-colored cocktails?
Luckily, my coworker Andrew had all the answers. Andrew Rozas developed a youth outreach campaign for Earth Day 2010, a mass gathering in Washington, D.C. to celebrate our world, educate the public, and raise awareness for current environmental issues. Andrew told me that, yes, Earth Day actually is a legitimate grassroots holiday that has gained momentum over the years and become a world-wide celebration, and yes, it is a positive and educational movement. (And by the way ladies, Andrew is single and he's a cutie.)
The first Earth Day was meant to be an environmental education "teach-in" in April of 1970, and through strong activism and networking, it ended up drawing participants in 2,000 colleges and universities, plus communities and schools around the country. It is estimated that 20 million Americans participated in the first Earth Day!
Something that I found very interesting-- Earth Day founder Senator Nelson has stated that the first Earth Day was directly responsible for persuading U.S. politicians that environmental issues were important to the people of this country, and therefore would be an important thing for the government to act on.
If you're stuck in your cubicle today and want to find a way to contribute to Earth Day, download the E4RTH mixtape from WeAreE4RTH.com. Every download donates 10 cents to the Earth Day Network. And if you want to check out Earth from an outsider's point of view, NASA is tweeting Earth images all day.
So what have you been doing to inspire Earth-love today?